I’m the owner of TruLight SLC, the Salt Lake County dealer for TruLight permanent lighting. While running that business, I got fed up with marketing agencies that overpromised, underdelivered, and locked me into 12-month contracts I couldn’t get out of. So I started doing my own marketing. And then I built my own website.
That site, plus the way I run the rest of my digital presence, has been a real driver of how TruLight SLC has grown. Front Door Digital is how I do the same thing for other local home-services owners.
The story
Why I started this.
I’m not a tech guy by background. I’m a small business owner who got tired of paying for marketing that didn’t move the needle.
I worked with multiple agencies. Every time, the pattern was the same. Big promises in the sales call. A pretty contract. A few months of activity. Then radio silence, vague monthly reports, and the slow realization that the money I was spending wasn’t producing customers. When I tried to leave, I couldn’t. I was locked in.
That experience changed how I think about marketing for my own business and now for the businesses I work with.
I started reading. Then building. I rebuilt TruLight SLC’s website on a modern stack (Next.js on Vercel, the same modern stack a lot of high-traffic sites run on). I wrote my own SEO content. I figured out how to get my site to actually show up in Google AND in the AI search engines like ChatGPT and Perplexity that are becoming the new front door for customers.
The difference was night and day. And the cost of doing it myself was a fraction of what I’d been paying agencies to underperform.
The difference was night and day.
So now I do it for other local owners.
What we built since
An AI front-of-house for local owners.
Front Door Digital started with the site itself, then grew into a practical AI front-of-house: the AI-search-ready website foundation plus live teammates that catch calls, reply to web leads, build trust, keep Google current, win back quiet leads and past customers, run ads and social, and publish helpful local content.
Foundation
The Build
A fast, AI-search-ready website: audit, GEO and SEO, full rebuild.
Live teammate
The Receptionist
Answers and books every call, day and night, even after hours.
Plugs this leak: Missed phone calls
Live teammate
The Web Responder
Replies to every web lead and form fill in minutes, before they call the next name on the list.
Plugs this leak: Ignored web leads and form fills
Live teammate
The Reputation Manager
Makes it easy for happy customers to leave a review, drafts every response, and follows up asking happy reviewers for a referral.
Plugs this leak: Thin or aging reviews
Live teammate
The Google Profile Manager
Keeps your Google Business Profile current so you show up on the map.
Plugs this leak: Invisible on Google and Maps
Live teammate
The Writer
Publishes helpful, locally relevant articles every month so Google and the AI assistants keep recommending you.
Plugs this leak: No fresh content for Google or AI search to find or cite
Live teammate
The Re-Activator
Re-engages quiet leads and past customers with timely, on-brand follow-up.
Plugs this leak: Quiet leads and past customers
Live teammate
The Marketer
Drafts your ad campaigns and social posts, you approve, then publishes and optimizes across Meta and AI search.
Plugs this leak: Not enough new demand
What we promise
Two things, straight from what I hated as a customer.
01
You will always know exactly what you’re paying and what you’re paying for.
No mystery line items on the invoice. Every engagement is scoped on a 15-minute discovery call and quoted in writing before anything starts: one page, scope and price together. If something costs extra, like AI voice usage, you see how it is billed before you sign anything.
If you can’t tell exactly what you’re paying for after reading your quote, that’s our fault and we’ll fix it.
02
We will never lock you into a long-term contract.
Everything is month-to-month. No 6-month minimums. No 12-month traps. No 90-day cancellation clauses. If we’re not producing results for your business, you cancel. The service runs through the end of your current paid month and that’s it. No fees, no notice period, no hard feelings.
I want my clients to stay because the work is good. Not because they’re stuck.
How that shows up in the work
Same principles, in the build.
Modern, fast, AI-search-ready websites. Built on Next.js and Vercel, server-side rendered, full schema markup. Google AND ChatGPT, Claude, Perplexity, and Gemini can all read your content the way they need to.
Reviews that actually help your SEO. Your Google reviews get pulled in daily and rendered as page content (not stuck in a third-party widget that search engines can’t read).
One operator, not a call center. You work with me directly. Your texts go to my phone. No account managers, no offshore handoffs.
Monthly reports that show you what changed. Not vanity metrics. Actual ranking, traffic, and lead changes month over month.
A note on TruLight SLC
Built on top of a real local business.
I still run TruLight SLC, and I will for the long haul. Front Door Digital is built on top of running an actual local home-services business, not on top of theory. When I tell you something will work for a local home-services business, it’s because I’ve run it on my own business and watched it run on others’.
If you want to see the website I built for TruLight SLC, trulightslc.com →. Same stack, same approach, same principles I’d bring to your site.
Let’s talk
If any of this sounds familiar, reach out.
If you’re a home-services owner who has ever felt the way I felt about your marketing, let’s talk. The first thing I’ll do is run a Front Door Score on your existing site so you can see exactly what we’d change and why.