When it’s open, it’s your Google Business Profile. It’s your reviews. It’s the phone that picks up after 5pm. We work the whole front door.
The same conversion patterns the bigger brands use, sized for the local owners they leave behind. Six services that work harder together than any one alone.
You’ll be calling Pipeline Plumbers, a fictional plumbing company we set up to demo the agent. Same setup you’d get, just with your services and your calendar instead of theirs.
$999 setup, then $199/mo. Buy in five minutes, live in 48 hours. Month-to-month, cancel any time.
Separate from the AI Receptionist above, this is the website-rebuild side of Front Door Digital. Three cold runs each, measured the same way Google measures them.
Faster mobile load on the TruLight SLC rebuild (4.1s → 0.7s)
Lighter pages at peak (TruLight Austin, 56MB → 1.56MB)
Mobile load on every rebuild we’ve published
One operator, not an account manager. Available by text.
Audits, rebuilds, and AI-search work for the local home-services niches that buy on Google and answer the phone.
Don’t see your trade? Tell me what you do. We work across local home services.
Hi, I’m Tom. I run TruLight SLC, a permanent-lighting company here in Salt Lake. When I first launched the company, my website wasn’t good. It looked dated, it didn’t show up on Google, and on mobile it took over four seconds to load. The few visitors who did land on it bounced.
Once we rebuilt it, the same site loaded in under a second on mobile. The difference was real. That’s when I realized most local home-services owners are stuck in the same spot: great work, hard-earned reviews, and a website that doesn’t reflect any of it. Front Door Digital exists to fix that, peer to peer.
Talk to TomThe conversion patterns that work at scale also work for a local owner. We use them on every Front Door Digital build, then translate them down.
Every page exists to do one of two things: collect a lead or trigger a phone call.
The principle: a pretty site that doesn’t capture leads loses to an ugly site that does.
Real local proof, stacked the way the highest-converting brands stack it.
No stock photos. No AI-written body copy. No fake reviews. Real or it does not ship.
Service pages, location pages, and reviews built so Google and ChatGPT can both find you.
Built to win the mom on her phone in the kitchen, getting a couple quotes for her husband.
We build every Front Door Digital site on Next.js and Vercel, the modern stack a lot of the highest-traffic sites on the internet run on (including Nike, DoorDash, and Notion). For a local home-services owner, here is why that matters.
When someone clicks your Google ad on their phone in their truck, you have about two seconds before they bail.
Slow first paint is the difference between a quote request and a lead your competitor closed.
Customers ask ChatGPT, Gemini, and Google AI “best plumber in [city]” and the AI reads your site to decide who to recommend.
WordPress and Squarespace can do this, but they fight you the whole way.
Most WordPress sites that get hacked were running an outdated plugin. Then it is $500 to clean up while Google flags your site as compromised.
Your site stays online, your reviews stay safe, and you never get the call.
When a local customer searches you, they don’t land on your homepage first. They see your Google Business Profile on the map, scan your star rating, read a review or two, then tap through. By the time they hit your website, they’ve already made up their mind about whether you’re worth a call.
If your GBP says one thing and your website says another, that lead is gone. Same with reviews that don’t match the work you sell, or a phone that goes to voicemail when they finally do call. The whole front door has to match.
Your Google Business Profile is the first impression. Hours, services, photos, and reviews are all public.
It has to match the website you send people to. If it doesn’t, customers notice and bounce.
75% of consumers regularly read online reviews of local businesses (BrightLocal 2024). AI search engines now quote those reviews when recommending you.
Both audiences need to be fed: real humans on Google and the AI engines that point them at you.
When a customer finally taps Call, the worst thing your business can do is not pick up.
After-hours leads are a huge share of the home-services market. A great site can’t save you from a missed call.
We build the front door, then we staff it. The audit, the GEO and SEO work, and the rebuild get the door open. Then this team keeps it open, working every customer the moment they show up.
Answers every call, day or night. Captures the lead and texts it to you in under 60 seconds, so a missed call never becomes a lost job.
The second someone fills out a form on your site, it replies and books them, before they move on to the next name on Google.
Asks every happy customer for a review, replies to the ones you get, and keeps the flow steady. 75% of customers read them before they call.
Keeps your Google Business Profile accurate, fresh, and matched to your site. It’s the first thing a customer sees, so it has to be right.
Works back through your old leads and past customers and brings the ready-to-buy ones back. You already paid to earn them once.
Brings new people to your door with paid ads, then nurtures them until they call.
30 minutes on the phone. Tell me about your business, your customers, and what’s been frustrating you about your current site.
I run a full website audit and send you a written report with prioritized findings. No pressure, no contract, no upsell.
We jump on a call to walk through the audit. You decide what (if anything) you want to do next.
If we move forward, you get a fixed-scope proposal with a clear timeline, a clear price, and weekly check-ins.
I run a local home-services business too. You’re not getting passed off to an account manager. You’re working with the operator.
This isn’t a generic template adapted for HVAC or plumbing. Every recommendation is grounded in how local home-services customers actually search and decide.
No agency jargon. No 80-page deliverables full of metrics that don’t mean anything. You’ll always know what we’re doing and why.
Customers are searching in ChatGPT, Perplexity, and Gemini, not just Google. We build sites and content that get cited in both.
You’ll know exactly what you’re getting and what it costs before we start. No retainer creep, no surprise invoices.
Based in Salt Lake. Available by text. If something breaks, you can reach me directly.
Where most agencies and Front Door Digital actually diverge, line by line.
Every Front Door Digital rebuild ships passing Google’s Core Web Vitals on day one. All five of our published case studies prove it. If yours doesn’t, setup is free until it does. Applies to every rebuild tier.
Free website audit. No contract. No obligation. You’ll get a written report and a 30-minute walkthrough, even if we never work together after that.
Or reach Tom directly: (385) 503-3119 · tom@thefrontdoordigital.com
