What we do

We build the front door. Then we staff it.

Your website is the front door. We get it open with an audit, GEO and SEO, and a fast rebuild. Then your AI front-of-house team keeps it open, working every call, web lead, and review the moment it comes in. Most owners start with the audit.

Everything ongoing is month-to-month. Every build is fixed-scope and fixed-price. No retainer creep, no surprise invoices, no 12-month traps.

The build

First, we get the door open.

Fixed scope. Fixed price. A clear start and a clear finish. This is the foundation the whole team works on top of.

01

Website Audit

A clear, plain-English review of what’s working, what’s broken, and what to fix first.

  • Page-by-page review of speed, mobile experience, and conversion gaps
  • Google search visibility check (rankings, indexing, technical SEO)
  • AI search readiness (ChatGPT, Perplexity, Gemini, Google AI Overviews)
  • Prioritized fix list you can hand to any developer

You get: a written audit (PDF) plus a 30-minute walkthrough call.

02

GEO & SEO Improvements

Targeted fixes that get you found by both traditional Google and AI search engines.

  • Local SEO: Google Business Profile, citations, location pages
  • On-page SEO: titles, schema markup, internal linking, page speed
  • GEO (Generative Engine Optimization) for AI search citations
  • Content recommendations tied to what your customers actually search

You get: a 60-day implementation sprint with weekly progress updates.

03

Site Rebuild

A fast, modern, mobile-first website built to convert the visitors you’ve earned.

  • Custom design built around your services and service area
  • Built on a modern stack (fast load times, secure, easy to update)
  • Conversion-focused: clear CTAs, trust signals, contact paths
  • Optimized for search and AI from day one

You get: a launched site in 3 to 5 weeks, with a 30-day support window.

The team

Then we staff it: your AI front-of-house team.

Six AI teammates, each with one job, working 24/7 so the customers you already earned never slip away. Hire one, or hire the whole team. Sold standalone or layered onto a Front Door Digital build.

01

The Receptionist

Your phone rings on a Saturday afternoon and you’re on a roof. The lead goes to voicemail. By Monday they’ve called your competitor. The Receptionist closes that gap.

  • Answers calls 24/7 with a natural conversational tone, not a call-center script
  • Captures the basics (name, address, service needed) and texts you the lead in under 60 seconds
  • Books appointments straight onto your calendar when the customer is ready
  • Forwards real emergencies to your phone immediately based on rules you set

You get: setup, voice training, and integration with your CRM and calendar. Then monthly tuning based on the calls it actually handled.

02

The Web Responder

Someone fills out the form on your site at 11pm. If the first reply comes tomorrow afternoon, they’ve already called someone else. The Web Responder answers the instant the form hits.

  • Replies to every web form and chat lead within seconds, day or night
  • Asks the qualifying questions and books the appointment straight onto your calendar
  • Texts you the lead details so you are never out of the loop
  • Follows up automatically if they go quiet, so warm leads don’t cool off

You get: instant follow-up wired to your forms, calendar, and CRM, then monthly tuning on what converts.

03

The Reputation Manager

Reviews are the single biggest factor in whether a stranger calls you. The Reputation Manager asks every customer, responds to every review, and keeps the velocity steady.

  • Automated review request texts sent the moment a job is marked complete
  • Personal responses to every new review within 24 hours, written to match your tone
  • Negative review intervention: flagged and addressed before they harden
  • Monthly report on review velocity, average rating, and how you stack up locally

You get: a review pipeline that runs on its own, plus a monthly one-page report.

04

The Map Keeper

Your Google Business Profile is the first impression and it has to match the website you send people to. Most owners set it up once and forget it. The Map Keeper keeps it alive.

  • Weekly posts to keep the profile active (Google ranks active profiles higher in the local pack)
  • Photo refreshes from real recent jobs, geotagged for local relevance
  • Q&A monitoring so prospects don’t get a competitor’s answer to your question
  • Quarterly audits of services, hours, and categories to keep them in sync with your site

You get: an always-current GBP that pulls weight in Google’s local pack and stays in sync with everything else.

05

The Re-Activator

You already paid to earn every old lead and past customer sitting in your CRM. The Re-Activator goes back through them and brings the ready-to-buy ones back to the table.

  • Works your existing list of old leads and past customers, not cold strangers
  • Sends a natural, on-brand message with a real reason to come back now
  • Routes anyone who responds straight to you or onto the calendar
  • Runs in safe, warm-contact batches so your number stays in good standing

You get: a reactivation campaign built from your own list, plus a report on who came back.

06

The Marketer

A full front door still needs people walking up to it. The Marketer runs your paid ads and nurtures every lead they bring in until that lead is ready to call.

  • Builds and runs paid ad campaigns aimed at the jobs you actually want
  • Sends every ad lead into automatic nurture so none go cold
  • Tracks cost per lead and cost per booked job, not vanity metrics
  • Feeds the best-performing angles back into your site and reviews

You get: managed ad campaigns plus nurture, reported on the numbers that matter. Ad spend billed separately.

Why the team beats one service

One service plugs one leak. The team plugs them all.

A new website on its own is a half-finished project. The whole front door has to match: the GBP, the reviews, and the phone that picks up when a customer finally taps Call.

Your GBP is the first impression.

Most local customers read your Google Business Profile before they ever see your homepage. They scan your stars, read a couple of reviews, glance at the photos, and decide whether you’re worth the tap. If your GBP and your site disagree on hours or service area, that lead is gone.

Your reviews are what AI search quotes.

ChatGPT, Perplexity, and Google AI Overviews now quote real customer reviews when they recommend a local business. If your review velocity slows, your rating drops, or you stop responding, you fade out of those recommendations.

Your phone after 5pm is where leads vanish.

After-hours leads are a huge share of the home-services market. If voicemail catches them, you lost them. The Receptionist picks up, captures the lead, and texts it to you in under 60 seconds.

Why the whole team.

You can hire any of these on their own. But the reason they work as a team is that they reinforce each other. A great website with a stale GBP underperforms. A great GBP with no reviews coming in underperforms. A perfect site and profile with a phone that never picks up after 5pm underperforms. The team covers the whole front door so it tells one story, and so the customers you already earned don’t leak out the back.

Get started

Not sure where to start?

Start with the free audit. I’ll tell you what’s working, what’s broken, and which part of the team would actually move the needle for your business. No contract, no obligation.

Tom Porter · Front Door Digital · Salt Lake City, UT